PRODUCT CAMPAIGN // CONVERSE

titel // inverted tape art type // tape art piece size // 1.5x1.5m artists // LaMia & ROB place // industrial loft in amsterdam/netherlands

Back with our good friends at Converse inAmsterdam, they needed an artwork for the launch of their latest artwork - anew women's sneaker called "Printed Tongue". Given the endlesspossibilities of tape art, we decided to try something new: inverted tape art.
 
The launch was exclusively promoted on FootLocker, so our piece of work needed to be related to New York city, andconsider the overall sneaker design - in this case the tongue.
 
We were quick to realize the iconic Statue ofLiberty’s crown looks similar to the tongue of a sneaker. In an abstract way,of course. Because it’s a colorful sneaker, we decided to start by using whitetape on a white canvas, then throw handfuls of vividly colored powder paintdirectly onto the tapeart design.
 
Afterwards we removed the white tape tounleash the loud, vibrant design underneath.

You may also like

TAPE MAPPING // ORACLE
LOOKBOOK COVER // ASOS
TAPE ON YOU // tape art on people
PRODUCT PRESENTATION // ABSOLUT VODKA
TAPE ART WORKSHOP
LOGO ARTWORK // plista @ Tech Open Air
FINAL TAPE ART TOUCH
TAPE ART PORTRAIT // JFK @ ARCOTEL
URBAN TAPE ART
TAPE ART BLOCKS // FLYING STEPS ACADEMY BERLIN
back to top