PRODUCT CAMPAIGN // CONVERSE

titel // inverted tape art type // tape art piece size // 1.5x1.5m artists // LaMia & ROB place // industrial loft in amsterdam/netherlands

Back with our good friends at Converse inAmsterdam, they needed an artwork for the launch of their latest artwork - anew women's sneaker called "Printed Tongue". Given the endlesspossibilities of tape art, we decided to try something new: inverted tape art.
 
The launch was exclusively promoted on FootLocker, so our piece of work needed to be related to New York city, andconsider the overall sneaker design - in this case the tongue.
 
We were quick to realize the iconic Statue ofLiberty’s crown looks similar to the tongue of a sneaker. In an abstract way,of course. Because it’s a colorful sneaker, we decided to start by using whitetape on a white canvas, then throw handfuls of vividly colored powder paintdirectly onto the tapeart design.
 
Afterwards we removed the white tape tounleash the loud, vibrant design underneath.

You may also like

MELTING TAPE ART
TAPE MAPPING // Airbus
URBAN TAPE ART
WILD TAPE ART
TAPE ART BRANDING // Corona
SURREAL TAPE ART SCENE
TAPE MAPPING // DEEP SEAS
TAPE ART & GRAFFITI
Qnst& Qltur // STREET ART REPORTAGE
FINAL TAPE ART TOUCH
back to top