The force was strong in this one as AxelSpringer approached us for a second time in the spring of 2015, to take a leapinto the unknown. They needed us to think up a concept with a cosmic theme foran internal project called “Move Box”.
The space itself is actually a glass office onthe inside of the Axel Springer building in Berlin. They requested we taped ourtheme on both sides of the glass, so in the end we created a series ofdifferent works, taking the tape art designs to new levels by extending the tape artdirectly onto the floor.
In order to create a spacey theme, on theinside of the box we used blue translucent adhesive foil to create a cosmicbackground structure, while on the outside we used blue and white duct tapecreating an assortment of planets, rockets and abstract geometric clusters ofstars.
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OFFICE DESIGN // Brand Union
PRODUCT LAUNCH // CONVERSE
TAPE ART BRANDING // BERLIN MUSIC WEEK
TAPE ART BLOCKS // FLYING STEPS ACADEMY BERLIN
PRODUCT ARTWORK // adidas
PRODUCT PRESENTATION // ABSOLUT VODKA
LOOKBOOK COVER // ASOS
GUIDANCE SYSTEM // HERE DIRECTIONS
PRODUCT CAMPAIGN // CONVERSE
EXHIBITION DESIGN // Mercedes-Benz @ DMY