EXHIBITION DESIGN // Deutsche Telekom @ IFA

titel // interconnected world type // tape art design size // 3.000sqm material // magenta & white duct tape artists // LaMia & ROB place // exhibition hall @ trade show center in berlin/germany

In the same way we’re constantly connectingtape ends, our client, Deutsche Telekom is constantly connecting people. Giventhe nature of what we do, it only made sense for us to work with Telekom atIFA, 2012 - the world's leading trade show for consumer electronics and homeappliances.
 
This tape art project was special because of the vastamount of space we had to cover with tape. Telekom's exhibition hall isapproximately 3000 square meters. So we had to work big, and we had to workmagenta. The result was a massive tapeart exhibition design, that paired thebrand and it's philosophy.
 
The main theme was "Interconnected World"and to visualize this, we used magenta and white tape which, true to thebrand’s ethos, connected all the individual elements around the hall.

Jeden Herbst findet in Berlin die IFA statt - die weltweit führende Messe für Consumer Electronics und Home Appliances. In 2012 waren wir hier mit unserer Tapeart für die Deutsche Telekom aktiv.

Wir haben ein Tape Art Konzept für das Telekom-Motto "Interconnected World" entwickelt. Bei der Umsetzung haben wir in der über 3000 qm großen Messehalle mehr als 2km Klebeband benötigt.

Passend zur Marke Telekom haben wir weißes und magenta-farbenes Tape eingesetzt, um die einzelnen Elemente zu einer vernetzten Welt zu verbinden.

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