PRODUCT ARTWORK // adidas

titel // running type // tape art piece & video mapping size // 4x3m artists // MR. GALLE & Lotte place // adidas run base in berlin/germany

For the global launch of its brand-new running shoe PURE BOOST X, Adidas asked us to create a piece of tape art.
 
We came up with the idea of a taping an artwork, which shows the product and at the same time hides it. So, we converted this shoe into a polygon tape art illustration. In order to create an interesting composition and also to hide the shoe, we added forms and shapes. Moreover, we made some outlines, which form a huge X.
 
You can have a look at this tape art mural at Adidas Run Base Berlin.



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