In the same way we’re constantly connectingtape ends, our client, Deutsche Telekom is constantly connecting people. Giventhe nature of what we do, it only made sense for us to work with Telekom atIFA, 2012 - the world's leading trade show for consumer electronics and homeappliances.
This tape art project was special because of the vastamount of space we had to cover with tape. Telekom's exhibition hall isapproximately 3000 square meters. So we had to work big, and we had to workmagenta. The result was a massive tapeart exhibition design, that paired thebrand and it's philosophy.
The main theme was "Interconnected World"and to visualize this, we used magenta and white tape which, true to thebrand’s ethos, connected all the individual elements around the hall.