![](https://cdn.myportfolio.com/39fa42a28caf84c9cecb62d8350fb36b/1ed768c64809773bea23683e_rw_1200.jpg?h=1062d358edc7b41b610caeb84b1f6bf2)
![](https://cdn.myportfolio.com/39fa42a28caf84c9cecb62d8350fb36b/2cd34330229a1e55f02c3cdc_rw_1200.jpg?h=f0a5a08fa19c4259d05b25ef8e5f782f)
![](https://cdn.myportfolio.com/39fa42a28caf84c9cecb62d8350fb36b/e5ae1cd319a4263ac8c9bb5b_rw_1200.jpg?h=5cfd1e10968631b80edd33d7618bf8fd)
![](https://cdn.myportfolio.com/39fa42a28caf84c9cecb62d8350fb36b/e1ef4e94b2e58590e0a9edb2_rw_1200.jpg?h=a2350ec843b8fc24cdb225787da9c26d)
![](https://cdn.myportfolio.com/39fa42a28caf84c9cecb62d8350fb36b/c1536365e8019074c4795ba2_rw_1200.jpg?h=372351b0fa61dcc9ae07e4919369dd19)
For the global launch of its brand-new running shoe PURE BOOST X, Adidas asked us to create a piece of tape art.
We came up with the idea of a taping an artwork, which shows the product and at the same time hides it. So, we converted this shoe into a polygon tape art illustration. In order to create an interesting composition and also to hide the shoe, we added forms and shapes. Moreover, we made some outlines, which form a huge X.
You can have a look at this tape art mural at Adidas Run Base Berlin.
![](https://cdn.myportfolio.com/39fa42a28caf84c9cecb62d8350fb36b/6ace11293ea1f24f1acf6c32_rw_1200.jpg?h=e64ae7252f524274568e9fc3634d1866)